Internet Book Promotion Podcast

08 - The F-word Every Author Needs to Succeed

How do you refer to the good people who support your written work? As readers, buyers, clients, or customers?

That's fine. But to have a stellar career as an author you'll need to embrace the F-word: FANS!

"Patrons" are people who visit your website, subscribe to your newsletter, and pay for your services.

"Fans," on the other hand, cheer you on, rave about you to their friends, follow everything you do with interest, go to great lengths to attend your public appearances, and more.

Which would you rather have?

Running time: 11:01 minutes. File size: 8 megs. Format: MP3 (96 kbps).

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07 - How to Help Book Buyers Find You Online

Traditional marketing tells you to go out and FIND your ideal customers, to "target them" and deliver your promotional message. But wouldn't it be better to create situations where they find YOU online instead?

On this episode I introduce you to a simple strategy that allows you to be discovered by your ideal readers and fans. But to do it correctly, you'll need to shift your perspective. Another benefit: Doing so will make Internet book marketing a lot easier to manage!

Running time: 13:18 minutes. File size: 12 megs. Format: MP3 (128 kbps).

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06 - The 7 Elements of a Stellar Author Home Page

Your website's home page is the welcome mat of your online presence. Don't confuse people and scare them away before they even take their first step inside your personal online domain. On this episode, I share my seven best tips for creating an author or publishing company website that will attract readers and sell more books.

Running time: 12:46 minutes. File size: 11 megs. Format: MP3 (128 kbps).

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Stuff mentioned during this episode:

The music at the beginning and end of the episode is "Aware, Awake, Alive" by Soul Massage (which happens to be Bob's electronic music project with his significant other, Pooki). Visit www.SoulMassageMusic.com or Soul Massage on Facebook for more info.

05 - Finding Your Ideal Readers Online

Are you feeling overwhelmed trying to get people to notice you and your book online?

Heck, there are more than two billion people with Internet access around the world. That means lots of opportunities, right? Yes, but it also means a lot of confusion about who you should be targeting and where to find them online.

On this episode, Bob introduces a principle that will help you wrap your brain around this bewildering topic. Take a quick listen now!

Running time: 8:09 minutes. File size: 7 megs. Format: MP3 (128 kbps).

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04 - The Secret Sauce of Internet Book Marketing

There are so many web sites and online book promotion options ... but where do you start and what's the best strategy? On this episode, Bob gives you a rock-bottom, fundamental way to look at Internet book marketing. In less than nine minutes, you'll get a useful framework and starting point from which all of your book promotion and sales efforts will flow.

Running time: 8:49 minutes. File size: 8 megs. Format: MP3 (128 kbps).

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03 - The 7 Attributes of Highly Successful Authors

As you know, not every author reaches the same level of success. The sad truth is, most authors struggle to overcome obscurity and slow (or nonexistent) cash flow.

What traits do the small percentage of prosperous authors have that all the others are missing? On this episode, Bob reveals the seven attributes demonstrated by the most successful authors.

Running time: 10:16 minutes. File size: 9 megs. Format: MP3 (128 kbps).

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02 - The 3 Steps to Effective Book Marketing

Everyone thinks book marketing and sales are confusing and complicated. They really aren't. This episode makes it easy to wrap your brain around. Listen to this and you'll never be confused again.

Running time: 7:06 minutes. File size: 6.5 megs. Format: MP3 (128 kbps).

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Beginning and ending music by Tomas Michaud from his album Passion Dance.

Stuff mentioned during this episode:

55 Ways to Promote & Sell Your Book on the Internet

01 - Online Book Promotion 101

On this debut episode of the Internet Book Promotion Podcast, I read the Introduction from my new book, "55 Ways to Promote & Sell Your Book on the Internet."

Running time: 8:45 minutes. File size: 4 megs. Format: MP3 (128 kbps).

There are three ways to enjoy this episode:

1) Listen now using this streaming audio player: