07 - How to Help Book Buyers Find You Online

Traditional marketing tells you to go out and FIND your ideal customers, to "target them" and deliver your promotional message. But wouldn't it be better to create situations where they find YOU online instead?

On this episode I introduce you to a simple strategy that allows you to be discovered by your ideal readers and fans. But to do it correctly, you'll need to shift your perspective. Another benefit: Doing so will make Internet book marketing a lot easier to manage!

Running time: 13:18 minutes. File size: 12 megs. Format: MP3 (128 kbps).

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Stuff mentioned during this episode:

• My free "Self-Publishing Confidential" report
• 55 Ways to Promote and Sell Your Book on the Internet